Sometimes all that is needed in branding is to document physicality, specifically for a city as rich in ancient texture and modern complexity as Athens. Using a simple type treatment and a photojournalistic-type array of photography, we see Athens as it exists. This is not Athens as imagined or as it could be. An excellent study not only in documentary photography, but also in simple design articulating complex concepts. Branding, but also the merger of two disciplines. The photographs show you. The type supplies the where. The circle has a subtle reference to Greek’s history and the geometry of its architecture. This bold distillation would perhaps not exist without the striking contrast of the real texture in Athens’ stones. Even the people, when present, seem made of stone and from a different time. Follow Vasiliki HERE.