Toormix : Catalan Vine-ttes

Minimal Brand Concept
Minimal Brand Concept

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Anyone who knows wine understands the subtle complexities involved in not just the finished taste and final product, but also the extraordinary complexities of the craft. Throw in the extreme complexities of not just the geographical topography of a region that makes a specific wine, but also its inherent climactic patterns and characteristics, and we have the following work from Toormix.

This is a profound and perhaps unique version of branding a geophysical region because it isn’t just about a place. The place makes the product as do the people. The product, therefore isn’t just a crafted beverage. It is a place.

Toormix’s work is representative of perhaps one of the most sophisticated graphical treatments we’ve seen thus far. Not just for the visual complexity of the designs, but also for the necessity of a carefully crafted concept. There is a careful and gentle balance between chaos and rigid order present here rarely seen in good design, let alone, the usually fragile practice of wine packaging. The wines and their packaging from Catalonia will not only occupy shelf space, they will take it. Bringing together the varied disciplines of infographics, marque-making, pattern-building, cartography, and packaging, the consumer’s end experience is now a more educational one.

Though traditional wine packaging does not usually encompass all of these variables, Toormix’s work is representative of the thought and care branding deserves. Not only will a buyer of Catalan Wines know their vintage better, they will know the region.

Icon Development
Icon Development
Brand Construction
Brand Construction
The Brand
The Brand
Brand Variations
Brand Variations
Color Palette
Color Palette
Graphic Concept of Applications
Graphic Concept of Applications
Different Individual Territories
Different Individual Territories
Regional forms
Regional forms
Stationery
Stationery
Designations
Designations
Poster1
Poster1
Poster2
Poster2
Poster3
Poster3
Poster 4
Poster 4
Poster 5
Poster 5
Poster 6
Poster 6
Poster 7
Poster 7
Poster 8
Poster 8
Poster 9
Poster 9
Poster 10
Poster 10
Poster 11
Poster 11
Packaging
Packaging
Packaging
Packaging
Regional Posters with Products
Regional Posters with Products
Regional
Regional
Tote Application
Tote Application
Tote Application
Tote Application
Shirt Application
Shirt Application
Shirt Application
Shirt Application

Please visit Toormix’s site to see other examples of their exceptional work. All work is © Toormix 2012. Imagery used with their permission.

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2 thoughts on “Toormix : Catalan Vine-ttes

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