Anyone who knows wine understands the subtle complexities involved in not just the finished taste and final product, but also the extraordinary complexities of the craft. Throw in the extreme complexities of not just the geographical topography of a region that makes a specific wine, but also its inherent climactic patterns and characteristics, and we have the following work from Toormix.
This is a profound and perhaps unique version of branding a geophysical region because it isn’t just about a place. The place makes the product as do the people. The product, therefore isn’t just a crafted beverage. It is a place.
Toormix’s work is representative of perhaps one of the most sophisticated graphical treatments we’ve seen thus far. Not just for the visual complexity of the designs, but also for the necessity of a carefully crafted concept. There is a careful and gentle balance between chaos and rigid order present here rarely seen in good design, let alone, the usually fragile practice of wine packaging. The wines and their packaging from Catalonia will not only occupy shelf space, they will take it. Bringing together the varied disciplines of infographics, marque-making, pattern-building, cartography, and packaging, the consumer’s end experience is now a more educational one.
Though traditional wine packaging does not usually encompass all of these variables, Toormix’s work is representative of the thought and care branding deserves. Not only will a buyer of Catalan Wines know their vintage better, they will know the region.
Please visit Toormix’s site to see other examples of their exceptional work. All work is © Toormix 2012. Imagery used with their permission.