Dubai: Space is Place

Dubai-Ski
Dubai-Ski – Polar Bear of the Desert

Dubai. Everyone knows its iconic buildings. Most have seen the transformations done to the physical topography. Many know the names of hotels there though they might not have been. Perhaps Dubai is itself the brand. The first city of its kind, born in an era of sophisticated branding and communication techniques the likes of which the world hadn’t yet seen. Taking the ideas Las Vegas has made popular in accounts like Thompson’s Fear and Loathing to a level that could make Buckminster Fuller and Salvador Dali blush together and hold hands–Dubai is perhaps the world’s only complete example of ‘place as brand.’ The region was created for a singular, commercial, and opulent purpose. The architecture speaks for itself in this Emirate of Dubai. The buildings are perhaps the only ‘brand’ the city will ever need. In today’s day and age, it might be more prudent to think forward in this fashion since the days of Rand’s 50-year logos are dead and gone. Though the bubble might have burst for now is Dubai, a brand? Or a place?

The Palm
The Palm
Dubai
Dubai
Koju Trading
The rich calligraphy of Koju Trading
Pharco
Pharco
Dubai Towers
Dubai Towers
Dubai Tourism
Dubai Tourism
Dubai World Central
Dubai World Central
The World
The World
Dubai Advertising Award
Dubai Advertising Award
Dubai Trade
Dubai Trade
Burj Al Arab Hotel
Burj Al Arab Hotel
Dubai Caledonian Society
A marque for the Scottish in Dubai
Avari_Dubai_Hotel
Avari_Dubai_Hotel
Dubai First
Dubai First
Marques as Motion
Marques as Motion
Dubai Airports
Dubai Airports
Dubai Calendar
Dubai Calendar
Icon Hotel
Icon Hotel

 

Aswaaq Supermarkets
Aswaaq Supermarkets
O-14 Commercial Tower
O-14 Commercial Tower
The Water Discus Hotel
The Water Discus Hotel
Masterplan
Masterplan

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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