Pictures say 1000 words, especially when they move and sing.
Go to their YouTube Channel to immerse yourself in the experience of New Zealand and the work created. Something to keep in mind is not only the word New Zealand, but also the sophisticated and subtle use of the island as a punctuation mark in the 100% Pure New Zealand marque. The island chain becames an inescapable piece of the brand pie and is even seen in Somo’s distinctive Tourism Export Council marque. Though it doesn’t have the same brand power and punch as the 100% Pure New Zealand campaign, the form of the islands are too bold to ignore when working for anything tourist related.
Stay tuned for more New Zealand and after, more locational branding.